On Feel Desain, we’ve seen brightly coloured brand identity projects and unconventional business cards (like this and this), but this is the first time we’ve come across a glow in the dark brand identity project. This one’s by Singapore studio ACRE and was created for an indoor cycling studio called 7Cycle. In the light, the branding is pastel toned and varying in colour intensity, with neon orange accents. Under UV light, the neon glows brightly, showing a totally different side to the brand. The design aims to reflect the fun atmosphere offered by 7Cycle, which aims to make indoor cycling a fun activity which brings people together. The logo’s seven spokes reflect this group aspect and also point to the importance of 7-day healthy regimes of exercise and nutrition. Acre also designed the interiors of the space itself, with the same contrast between calm, light tones in certain areas, and a more vibrant, party-like atmosphere in others. A fun project – check out photos below.