The new identity of Triennale Milano by Stefano Boeri was presented last week. It was crated by NORM while its new website was curated by Accurat.
In the design of the new identity, the team wanted to pay homage to the history of graphic design and visual communication of the institution — from the historical international exhibitions, to the logos of Italo Lupi and Pierluigi Cerri, which have shaped the public identity of the triennale.
The launch event paid tribute to the history of graphic design and visual communication of the institution, from the historical International Exhibitions to the logos by Italo Lupi and Pierluigi Cerri, who in recent decades have shaped the public identity of the Triennale di Milano.
200 applications were received from 15 countries for the design of the new visual identity and 44 for the new website. After careful examination by two selection boards, the design of the new visual identity for La Triennale was awarded to NORM, a Zurich-based graphic design studio and platform for research into visual communication, publishing and typography. The design and development of the new website was awarded to Accurat, a research and innovation company in the field of data-driven design, with offices in Milan and New York.
The Triennale is a building with an important and amazing structure, built in 1933 but it’s still extremely contemporary. After 10 years of previously hosting the Biennial and Decorative Arts event in Monza, it bears witness to a period of architecture with a kind of monumental projection and the idea of empires. At the same time, it was perceived from the beginning as a multifaceted building. This building in itself is a school of architecture. In the coming months, in order to bring the institution back to this era not only in spirit but in physical form, the Palazzo dell’Arte will be restored to the original rationalist architecture envisioned by Giovanni Muzio. The soul is embodied in the building so the hope is that going back to the original project, is what the art direction team has to do.
Accurat is a data-driven research, design and innovation firm, with offices in Milan and New York. A team of 35 data scientists and analysts, designers and developers, couples high-end design with all kinds of data, crafting intelligent, user-centric solutions. Accurat works collaboratively with their clients to uncover key organizational challenges, develop new processes and workflows, design and deploy data visualizations, interfaces, and tools. Accurat has been exhibited in prestigious international museums, including MoMA in New York, Triennale di Milano, and the Petach Tikva Museum in Tel Aviv.
NORM has been founded in Zurich in 1999 and led by Dimitri Bruni, Manuel Krebs, and Ludovic Varone. This is an office that takes care of all kinds of duties in the field of graphic design. NORM is also a project in itself, a platform for research and reflections on visual communication, publishing books and typefaces.