A logo is an essential part of your company brand. It works together with elements such as your website, collateral, brand promise, and marketing efforts to set the tone for your company as a whole in the public arena. And while this sounds simple enough, many logos tend to overshoot or fall short.
Spanish industrial designer Borja Acosta de Vizcaíno effectively illustrates the article “4 essential rules of effective logo design“. Have your logos all the elements listed down here? Try it yourself!