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Walkers crisps “Tweet to eat” vending machine
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Walkers crisps “Tweet to eat” vending machine

Snack UK brand Walkers crisps built 3 vending machines into bus stations in London, and to get free one of the Walkers crisps 6 new flavours people had to tweet Gary Lineker, ambassador of the company, sitting into the machine. Even if this kind of action is pretty common, it is the first time that a brand really interacts that way with customers for sponsorize a contest.

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