The famous denim brand keeps exploring the Retail environment to further expand the Retail experience. Starting with the new 1500-sqm Milan Piazza Gae Aulenti Flagship Store, Replay is ready to bring consumers into the first Multi Experience Store, with a rich array of emotions, turning shopping into a socially-rich occasion.
Following Replay’s goals as a brand, we have conceived a signature retail location where Guests will be immersed in the Product, the Process and the Brand-as-Lifestyle, a multi-level experience that is meant to be enthralling, fun, and convey a sense of access to movie magic and the creative process. Visitors will enjoy the brand’s own music playlists, watch different types of artistic performance, discover unique art shows and/or stop at the fine food&beverage corner.
The whole Project revolves around the Cinema/Theatre concept. Indeed the structure is being developed as a real stage, where there are not fixed structures, but as in a cinema plot, everything changes and the main guest is the consumer that actively interacts with Replay products. As a result of immersive sessions in the brand’s history, values, and the denim processes, the Architects conceptualized the vision for The Stage, inspired by denim’s connection to rebels of all kinds. It will represent then a real stage of performing Arts, within which the consumer will play its own act: the brand experience.
The new Milan Replay Store will expand both the definition and popular conception of the retail experience for years to come.
Replay is then pleased to invite you to take part to the event for the pre-view of The Stage, on September 19th, at Piazza Gae Aulenti, Milano. As a tribute to the courtesy and always welcoming city of Milan, this event is totally free. To celebrate the brand’s comeback, Blood Orange and Chic feat. Nile Rodgers will perform live starting from 8.30pm.
JOIN THE EVENT ONTO THE OFFICIAL REPLAY’S FACEBOOK PAGE AND FEEL FREE TO ACT AT YOUR LEISURE: WELCOME TO THE STAGE!