Managed by Easycard Corporation, the project was initiated in order to draw attention to the upcoming games: the 2017 Summer Universiade. The Universiade is the second-largest international sporting event after the Olympics and will take place from august 19th to the...
A 360° project to promote Quebec City Magic Festival, creatively brought live by agency lg2. Different kinds of famous magic spells reinterpreted through various guerrilla marketing installations. From the poster with the magic hat – which reveals a free ticket...
Creative guerrilla marketing campaign by Smart. They have created a huge traffic light box where people could dance into it and at the same time was projected during the red light. “We believe that smart ideas can turn the city...
Snack UK brand Walkers crisps built 3 vending machines into bus stations in London, and to get free one of the Walkers crisps 6 new flavours people had to tweet Gary Lineker, ambassador of the company, sitting into the machine....
Creative guerrilla marketing campaign by KLM the Royal Dutch Airlines , entitled: “Live High Five” . KLM connected hundreds of people in Amsterdam and New York live, through high fives. For one day, two interactive installations provided a live look...
A giant billboard in the middle of Bukit Bintang, one of Kuala Lumpur’s most famous shopping districts, showcased the McDonald’s iconic Sundae Cone in all its glory. However, there was one problem – it was melting. The task was simple....
Agency Hungry Boys worked with social organization Who Cares?! to create the “Helpless Machine,” a faulty vending machine designed to raise awareness of domestic violence in Russia. The machine has built-in display and vibration sensors and a screen featuring a smiling woman.The machine sells snacks...
This year, the brand brought back its Valentine’s Day edition, further escalating the arms race to develop manipulative beverage dispensers. Actually a virtual vending machine projected on a wall, this iteration would only appear for couples, helping single people feel...
New York City’s Times Square was transformed into a giant ‘Oreo’ adventure land in the latest stunt for the ongoing ‘Wonderfilled’ campaign to introduce the world to the wonders of “Oreo”. In celebration of the iconic cookie’s 100th birthday, advertising...
If any unexpected flames of love start flickering in Paris for Valentine’s Day today, the Cupid-shot lovesick fools will be ready. That’s because the Flower Council of Holland (an industry group that helps florists build their businesses) has installed 1,500 cute little...
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