A 360° project to promote Quebec City Magic Festival, creatively brought live by agency lg2. Different kinds of famous magic spells reinterpreted through various guerrilla marketing installations. From the poster with the magic hat – which reveals a free ticket if photographed with the flash – to the everyday use towel dispenser recalling the “infinite towel from the mouth” spell. Make sure you check the linked videos for full experience.
Magic hat video here.
Floating balls ad here.
Towel dispenser video here.
Interactive pannels video here.
THE MAGIC MOP
Client: Quebec City Magic Festival
Advertising Agency: lg2, Quebec City
Creative Director, Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Illustrators: David Boivin, Vincent Bernard, Marc Rivest
Accountant: Eve Boucher
Agency Producer: Julie Pichette
Director: David Poulin
Production House: Nova Film
Producer: Dominik Beaulieu
Engineer: Sébastien Bolduc