Soft drink brand Sprite launched a ‘talkative’ billboard in the middle of a busy intersection in Nairobi. Conceptualized by Ogilvy Kenya, the billboard named ‘Bill’ keeps road users entertained with its amusing chracter. From personal preferences, to weather temperature in other cities, traffic jams and so on, the bill board entertains and amuses the annoied passengers in heavy traffic congestions.
Because if a billboard can live by its own rules, why shouldn’t we?
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