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KLM | Live High Five campaign
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KLM | Live High Five campaign

Creative guerrilla marketing campaign by KLM the Royal Dutch Airlines , entitled: “Live High Five” . KLM connected hundreds of people in Amsterdam and New York live, through high fives. For one day, two interactive installations provided a live look through across the ocean. This created spontaneous interactions, letting people on the street come face to face with another citizen from New York or Amsterdam.
They were challenged to make the perfect high five, across a distance of 3.613 miles. The best high fives were rewarded with KLM tickets to either Amsterdam or New York.

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