Tag: guerrilla marketing

Creative guerrilla marketing campaign by Smart.  They have created a huge traffic light box where people could dance into it and at the same time was projected during the red light. “We believe that smart ideas can turn the city...

Creative guerrilla marketing campaign by KLM the Royal Dutch Airlines , entitled: “Live High Five” . KLM connected hundreds of people in Amsterdam and New York live, through high fives. For one day, two interactive installations provided a live look...

Imagine waking up and seeing 1,600 pandas right out your window, because that is exactly what’s happening on the streets of Hong Kong. If you walk around Hong Kong and find this papier-mâché panda invasion don’t worry. It’s just a campaign...

When you have little space you need to come up with clever solutions. That is not only true for interior decoration, but for advertising space too. But how can you turn little space into more? Like this, for exampe: 3...

RainCity Housing provides specialized housing and support services for the homeless. To help communicate this, Spring Advertising created a transit bench that transforms into a temporary shelter for those in desperate need. When the roof is up Rain City Housing’s address...

Puma Sneakers Levitates Shoes in Bus Stop Terminal Imagine competing against Kobe Bryant, LeBron James, and Derrick Rose. It’s like battling 3 Olympian gods. Nike and Adidas have been great at signing up the biggest athletes because they are good...

Behavioural economics seem to be creeping into more and more advertising campaigns as we see the shift from pure messaging to the creation of experiences.  I love this example from Waternet (Amsterdam water supplier) who set out to stop guys peeing...

Guerilla marketing still works and this campaign is the living proof of it. A small copy shop in Germany tries to fight off the rising competition with a limited budget. In the neighbourhood of the copy centre they literally copied...

Seconda fase della campagna “Dig Toilets, not graves“, lanciata il mese scorso daWaterAid, organizzazione no-profit internazionale che cerca da anni di aumentare la disponibilità di acqua potabile e migliorare le condizioni igieniche delle popolazioni più povere del globo terrestre. Alla versione “dark”...