Coca Cola has big advertising budgets, and the support of awesome agency Ogilvy & Mather, so it’s really no surprise that we come across brilliant campaigns like this, the Drinkable Commercial. Yep, in order to promote Coke Zero, Coca Cola and Ogilvy created a campaign that you can actually drink. So, how does it work? Well first of all, they created a drinkable billboard which distributed Coke Zero to fans, before collaborating with Shazam to make TV, billboard and radio ads which could be Shazammed, bringing the experience to the phones of the audience who watched Coke being “poured” into their phones, before being presented with a code to get a free Coke Zero in stores around the United States. Definitely an innovative and modern way to get people to engage with a product. Watch the video below to see more!