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A Lucid Dream in Pink by Studio Brasch

Stockholm-based firm Studio Brasch, the brainchild of Swedish art director Anders Brasch-Willumsen, has just released a dreamscape of pastel pinks and dusky peaches rendered in 3D—”A Lucid Dream in Pink, Sleep Cycle No 17“.

In these hyperreal renderings, plants with velveteen leaves spill from the frame, peach terrazzo tiles stand as backdrops for balloon-like lamps and furniture fit for gallery spaces abound. The series is named after lucid dreaming, a dream state“My memory of a dream naturally turns into a source of inspiration” in which the dreamer is aware that they are dreaming—and can, therefore, control elements of their dream. Drawing upon both his own dreams, and the act of lucid dreaming, Brasch-Willumsen mentioned in a recent interview that this series was inspired by his own experiences: “I can recall even the smallest detail of a dream hours after I have woken up,” he explains, “my memory of a dream naturally turns into a source of inspiration—the kind of inspiration that no one else but myself would be able to find.” In ‘A Lucid Dream in Pink, Sleep Cycle No 17’ we are offered the kind of dream that Brasch-Willumsen may have had, where—by lucid involement—he altered elements of his dreamscape to suit his aesthetic desires.

“One of the things that draw me to 3D rendering, is how it allows me to freely imagine moods, places and objects, and with careful work, see them being brought to life, right in front of me,” Brasch-Willumsen mentions. When creating the series, the artist would wake up with a fresh memory of last night’s dream and visualize the objects and places that were part of that dream. “I can recall even the smallest detail of a dream, hours after I have woken up,” he said, “my memory of a dream naturally turns into a source of inspiration – the kind of inspiration that no one else but myself would be able to find.”

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