The words ‘serif’ and ‘sans serif’ can get a designers heart beating a bit faster – new and interesting fonts can be a inspirational jumping off point. These photograph based letters from New York based photographer Bela Borsodi definitely have a wide appeal. Borsodi uses household objects and empty space so as to nearly make it appear he happened on the letters by chance. He clearly has a knack for making the meticulously planned appear casual. Borsodi’s skill has won him clients such as the Esquire, Details, and the Wall Street Journal.