Lego invited the queen of pattern Camille Walala to launch the new Lego Dots line.
Feel Desain always loved her work: her creations spread colors and joy, and are also a great example of geometry and good design. A real building entirely made with Lego bricks opened its doors temporarily at the Coal Drops Yard, a new shopping complex near King’s Cross station.
A team of Lego designers, product designers, toy designers and graphic designers, have developed a new way of playing with bricks. There is no predefined purpose, there is nothing to build, no instructions, no right or wrong, only infinite combinations that invite children to let their imagination run free and express their creativity.
Lego Dots are made by plates, bricks, and tiles, it’s all about creating a pattern, playing with patterns and combinations of colors.
Decorative elements can be put together to create bracelets, small objects like pen-holders, mini picture frames, boxes, and jewellery holders.
“Gaining confidence in your creativity is an on going journey trying things that works and things that don’t work.”Laura Perron, Lego Designer
Five rooms where everything has been customized in Lego Dots. 180 children and a passionate group of Lego fans helped create the installation using over 2 million Lego tiles.
Camille Walala has been invited to bring patterns and colors into reality, celebrating creativity and self-expression.
“It’s a joy to create a fun space where kids and adults can spontaneously express their creativity, make something beautiful and show off who they are. House of Dots captures all the exuberance and playfulness that people know me for, with something extra special: the chance to let your imagination go wild and create your own work of art. Oh, and there is also a slide.”Camille Walala
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