What if big brands were to be lead by Hipsters ? What would their logo look like ? Dave Spengeler, a 22 years old graphic designer & illustrator from Switzerland reviewed the branding of famous brands to create their own logo in a new “old” version, featuring typographies and styles appreciated by what he calls the hipsters community. Is it me or do some of these logos actually look better than the actual ones ? Coca-Cola, Adidas, Gilette or McDonalds, should really consider a rebranding. And double thumbs up for the KFC logo. More to come on the tumblr.