A couple of days ago, Gucci launched a new Instagram account, @guccibeauty.
Instead of glamorous models and product shots, every post is a mini art-history lesson, all coming together in an easily digestible, scroll-friendly way.
“Beauty represents an ideal of each place and era, a style that the artist felt was worth preserving,” a statement on Gucci’s website. “Sometimes it meant high hairlines and high collars, like Elizabethan England, but it can also be native woman’s simple blouse from a 1876 portrait by painter Felipe Santiago Gutierrez, one of the first international Mexican artists.”
What is clear from the project is that Gucci creative director Alessandro Michele is committed to highlighting all kinds of art, and contextualizing pieces for modern eyes. Helping him is a group of critics, journalists, and artists — including Tatiana Berg, Britt Julious, Larissa Pham, and Antwaun Sargent — who are writing the captions for each post, which are edited by Kyle Chayka.
We already talked about Gucci Gucci Fashion Show and the featuring with automotive firm FIAT.
