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Fiat 500 by Gucci
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Fiat 500 by Gucci

Gucci, Gucci Go. Frida Giannini, the Creative Director of Italian luxury brand Gucci designed a special edition Fiat presented recently at Milan Fashion Week and at the Geneva International Auto Show. The Fiat 500 by Gucci is available for pre-order in Italy now and will be available in the U.S. at the end of the year.

The Gucci Fiat 500 in black or white pearl has special customized rims, the interlocking GG logo on the hubcaps, and the Gucci cursive logotype as badging on the back and side:

The famous retro Gucci red and green stripe appears as a detail on the exterior complimented by the special green rear brake calipers:

Inside, the vehicle has lots of Gucci goin’ on:

The interlocking GG logo is embossed on the leather headrests of the seats, which are covered in the leather Guccissima fabric:

The seatbelts are in the classic Gucci red and green stripe, and the logo accents the seats, the gearshift, the carpets and the key cover.

Along with the Fiat 500 by Gucci is a collection of Gucci accessories designed to accompany the customized car. (Note: not all of the accessories shown are available in both the U.S. and Europe)

Travel bags, wallets, keychains, caps, silk scarves, sunglasses, beach towels, apparel, driving shoes and a special edition watch are all made to go with the Gucci Fiat 500 and are available at

the Gucci 500 watch:

The special Gucci leather driving gloves, aviator sunglasses and driving shoes:

They even have t-shirts, hoodies and sweatpants, polo shirts and bomber jackets for both men and women (note: European and US accessories may differ):



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