British design studio STUDIOJQ has come up with this bright and minimal branding concept for a new (and currently only imaginary) line of hot chocolate drinks for fast food giant McDonald’s. The concept involves playing with the iconic colours, shapes and taglines of famous British chocolates in order to create an abstract series of cups, using Toblerone’s classic triangle shape, Cadbury’s Dairy Milk’s easily identifiable shade of purple, and the green and brown bubbles of Mint Aero, amongst many others. Check out their ideas in the images below, or click here to see more.
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