McDonald’s outdoor ads has turned menu items like burgers, fries, ice-cream and coffee into weather forecast icons in an weather-activated outdoor campaign currently running in the U.K. The London-based agency Leo Burnett created this campaign using real-time MET Office data....
Designer Marco Schembri has imagined what would happen to some of the world’s most famous logos if they were affected by the products they represent. McDonald’s iconic M has got a bit chubby, Gillette has got cut through the middle,...
Egyptian agency FP7/CAI helped McDonald’s Egypt to encourage creativity amongst its patrons by creating these fun paper tray mats. Each mat is divided into 6 square sections – 5 origamis-to-be, and one square explaining what to do. Each square then...
The sun’s out, it’s too hot, and you’d kill for an ice cream? Well, it sounds like McDonald’s latest advertising efforts would be right up your street! In the Netherlands, the fast food giant teamed up with agency JCDecaux to offer...
This concept for fast food giant McDonald’s is by Israeli designer Yael Weiser. The designer shows how McDonald’s could consider marketing to particular areas and cities, in this case Amsterdam. Instead of using the brand’s traditional red, Weiser opted for...
British design studio STUDIOJQ has come up with this bright and minimal branding concept for a new (and currently only imaginary) line of hot chocolate drinks for fast food giant McDonald’s. The concept involves playing with the iconic colours, shapes...
Every now and again, McDonalds changes its aesthetic slightly, and they’re at it again. Their packaging has taken on a more minimal feel, but has had mixed reviews from customers so far. McDonalds’ change in image is supposed to reflect...
A giant billboard in the middle of Bukit Bintang, one of Kuala Lumpur’s most famous shopping districts, showcased the McDonald’s iconic Sundae Cone in all its glory. However, there was one problem – it was melting. The task was simple....
Creative agency TBWA paris took the concept one step further by highlighting aspects of the fast food chain’s six most emblematic menu items: big mac, cheeseburger, fries, sundae, chicken nuggets and filet-o-fish. Instead of using actual products, the campaign comprises...
The agency Tribal BBDO came up with a fun way to surprise McDonald’s drive-thru customers in Austria. They replaced the staff with quirky characters that included an opera singer, a wrestler, and many more. Many customers were good sports,...
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