The Firenze is an Italian restaurant near Frankfurt in Germany. Stuttgart-based designer and art director Sarah Le Donne came up with a new identity, which focuses on the restaurant’s use of fresh produce for the creation of its dishes. Sarah designed a new menu, wine list, vouchers, brochures, business cards, letterheads and a new website for the restaurant, which includes beautiful, unique food illustrations to get restaurant-goers licking their lips, and a simple layout meaning everything is super easy to understand. She used the traditionally Italian colours – red and green – but in a muted, subtle way which gives the branding project class. Check out some images below, and visit the designer’s site to see more of her work.
