Beauty will save the world, and creativity is the engine of the future.
Right now we are experiencing new hardships, from which are growing the ideas of many researchers who have developed new “coronavirus projects” for the community.
Even in the field of design, the crisis suggests to creatives all over the world different methods to deal with the lock-down caused by the pandemia.
Creativity against coronavirus
We are facing an invisible enemy, and art is an important weapon: it helps us to remain united as human beings, it holds us clinging to hope, it gives us the strength to react to negativity.
As in any dark moment, creativity explodes in all its forms.
Cura – by Carlo Ratti Associati
“Cura” (Connected Units for Respiratory Ailments) in Italian means “care” or “cure”. Conceived by the Carlo Ratti Associati design and innovation studio in Turin, it brings together designers, engineers, doctors and military experts for the construction of new intensive care units.
The project is open-source and involves the creation of bio-containment rooms from commercial containers. Each unit works independently and can be transported anywhere in the world.
Easy Covid19 – by Isinnova
Last summer there was a specific item particularly present on all Italian beaches: the snorkeling mask by Decathlon. Unfortunately, the availability of emergency respiratory masks is not as widespread now.
In collaboration with Decathlon, the Isinnova company and Doctor Favero (from Gardone Valtrompia Hospital, Brescia) developed the idea of
The coloring book – by Milano Art Guide
To make this moment of boredom fun and creative, Milano Art Guide has involved famous and non-famous artists to create “The Coloring Book” a virtual album of drawings accessible to everyone. A new drawing is published daily: images can be downloaded, printed on paper and colored according to the imagination of each one.
These artists make their creativity available, giving us an intelligent way to spend a few hours with joy.
By the way, if you want to take a tour of the museums of Milan in this period you can do it through the web.
Netflix Spoilers alert, stay at home!
Some students from Miami Ad School in Hamburg (Germany) have posted billboards with spoilers from Netflix shows to deter people from leaving their houses.
The fake campaign feature spoilers for a selection of the streaming services most popular series.
“The best way to stop the spread of Covid-19 is to #staythefuckhome, but some people still think it’s okay to go out and chill, spoiling it for us all,” the spec ad says “so we took an extreme measure: we spoil their favorite Netflix shows.”
Brands teaching social distancing
Many brands have conveyed the message of social distancing and staying at home through their strongest tool: the logo.
The brand activism undertaken by companies such as Wolkswagen, McDonald’s, Guinness is strong and clear: companies stand for the common good and speak to their public without half measures.
Following the trend, some people wanted to continue the series unofficially. For example, Slovenian graphic designer Jure Tovrljan has redesigned the logo of many other brands with the same reasoning.
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