Tag: brand

On Feel Desain, we’ve seen brightly coloured brand identity projects and unconventional business cards (like this and this), but this is the first time we’ve come across a glow in the dark brand identity project. This one’s by Singapore studio ACRE and was...

  After the opening of the new adidas Originals flagship store, Milan is once again the star of the show. To mark the opening, in fact, the sports brand commissioned a dedicated tribute to the city, involving seven of the...

MashTru is Italian brand Trussardi‘s latest collection, and is a wonderfully futuristic, colorful and playful set of garments. With shades ranging from electric blue to flame red, garments featuring out-there prints and lace, combined with Trussardi’s classic neckwear and marbled...

Another of the highlights of Milan Design Week, in our humble opinion, was the Lexus event in the Tortona district of Fuorisalone. The car brand presented a sense-based walk-through exhibit named Lexus – A Journey of the Senses, in collaboration with space...

British design studio STUDIOJQ has come up with this bright and minimal branding concept for a new (and currently only imaginary) line of hot chocolate drinks for fast food giant McDonald’s. The concept involves playing with the iconic colours, shapes...

The new adidas Original store in Milan was officially inaugurated a few days ago, the fifth of its kind in the world after the stores in London, Berlin, Shanghai and Seoul, and is intended to add an extra string to the...

You may have seen Spanish creative consultancy firm Masquespacio‘s work here before if you read about their interior design of Vino Veritas, and their branding of the same Spanish restaurant in Oslo.    The amazing project we’re bringing you today,...

IKEA is famous for always thinking up clever ways to make its customers love the Swedish brand even more (Bedroom cinema, anyone?), and has now come up with a whole dictionary of emoticons featuring its products, which is not only...

Having consistent branding throughout a company is one of the keys to successful marketing, and with the digital age in full swing it’s no longer good enough just to have a brick and mortar presence, you need to be visible...

After 20 years of expertise in the street wear fashion industry, the indipendent brand born from Diesel, 55DSL “regenerates and finds new energy”, as Andrea Rosso, creative director, states. Born in 1994, 55DSL has defined itself through contributing to the...