Spanish designer Diego Frayle present his new project: Cafè Noria branding and packaging identity.
“La Noria is a small Colombian farm that through the years it has dedicated to the cultivation of the highest quality coffee. The aim of the project was to create the identity and packaging design for this product highlighting their origin as their principal attribute. Trough the abstraction of the basic forms and colors of the popular architecture where this coffee takes place and using the white as referent of purity and quality I design patterns that identified each product in the range, representing in that way the taste, aroma and kind of coffee.”
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