Apple and its marketing strategy
Apple has proven itself to be very adept at drawing in new customers that become dedicated fans once they try their products. Some companies and professionals out there pay close attention to the way that Apple operates, because they have had such an impressive track record.
If you follow the way that Apple ads are constructed, you will notice a few basic trends start to emerge over time. They tend to focus all of their ads on a select few products at the same time. This gets consumers looking to buy the latest Apple product, which is usually just one or two devices. You can actually see this happening right now with the Apple iPhone 5S. This is being touted as one of the biggest technological breakthroughs for the company yet.
Apple will also use rewarding discount codes during the course of their ad campaign for the iPhone 5S. Customers may be able to use these to get free songs through iTunes or discount prices on other Apple products. This is rewarding for many customers, so they will actively seek out Apple ads. They will also tend to talk about these discount codes with their friends. This gets a lot of people excited about the release of the next Apple product, which is currently the iPhone 5S. Pay attention to some of the upcoming ads that you see and you will be guaranteed to see some of these trends emerge.