The New Holland pavilion at Milan Expo shows the future of agricultural mechanisation according to a world leader in the sector. Inspired by the Clean Energy Leader® strategy pursued by New Holland since 2006, the concept focuses on energy self-sufficient farming. This pavilion was the work of a number of different groups, including RecchiEngineering, Carlo Ratti Associati, NÜSSLI Italia, Manens-Tifs and Studio Durbano. The pavilion features a 17,000 square foot field on the top, which displays some of New Holland’s zero-emission tractors. The pavilion also includes augmented reality, interactive tools and video installations in order to educate visitors about self sufficient farming and the future of the agriculture industry.
Don’t forget to follow Feeldesain on Twitter + Facebook + Pinterest to get all the latest updates.
