You may remember Carlo Ratti telling us a little about the Future Food District when we interviewed him a while back. Now that Expo is up and running, we can share a little more about this special pavilion in Milan. The FFD, created in collaboration with the supermarket chain COOP, invites people to interact with food in different and unusual ways and explores how technology will play a role in food in the coming years. It is curated by Carlo Ratti, who as you know by now is an architect and the founder of the SENSEable City Lab at MIT. Nowadays, people are generally very conscious about the origins and contents of their food, and Ratti expects this to become even more important in the future. The district focuses on the future of the food shopping experience, and includes an interactive supermarket, with over 1,500 products on display and large, interactive tables which show information about each product, meaning there’s no need to scan labels or search for information online before buying. There’s also a smart kitchen which visitors can experiment in, as well as exhibition rooms, and a “Classroom of the Future” for kids to learn about food and the future. Check out Carlo Ratti Associati’s website for more information.
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