A while back, we brought you this bright and beautiful corporate identity project for a Mexican chocolate shop, by Anagrama. Today we bring you some more of Anagrama’s work, this time for a company called Capicúa, which creates organisational and planning tools. The task was to create a new corporate identity reflecting the symmetry and patterns inherent to the brand, and to make a distinctive but neat look. The result is based on simple graphics and pastel colours alongside neutral black, white and grey, which gives a clean but fun feel. Each item is awesome alone, but when placed together, all the elements tie together perfectly.
