German design studio YAGWYD used a classic printing method to design fictional candy bar slik for U.K. paper merchant Antalis. The goal of the project was to illustrate the possibilities of letterpress printing and exhibit the brand’s premium paper products at this year’s Inspiring Papers Tour.
YAGWYD designed a visual identity that included a business card laminated with colored paper and a save the date card, along with a box containing printing samples of lemonade labels, hang tags and drink coasters. The project was implemented on an original Heidelberg platen press from 1973 with 40 tons of pressure by the German letterpress manufacturer Hochdruckgebiet.
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