To help college freshmen break the ice on the first day of school, Coca-Cola created a collection of bottles that can only be opened by two people.
As part of its ‘Friendly Twist’ campaign, the soft drink giant filled a fridge in a college campus with these bottles. If a student tried opening the bottle alone, he or she would find it to be impossible.
Students would have to approach each other and work together to unlock the specially designed interlocking bottle caps.
Through this simple action, it encourages interaction among students, helping them break the ice on what would normally be a nervous first day of school.
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