THIS FALL TIMBERLAND INFLUENCERS SWAP LIVES.
Today’s lifestyle is no longer defined by the country we live in. We move all around the world, we travel for fun, visit places for work, go on weekend breaks to see old friends and make new ones. Wherever you are and whatever you do, you’ll feel #INMYELEMENT
For this reason this Fall, Timberland introduces Life Swaps, an exciting project in partnership with media hub Vice, where four creative influencers from major European cities trade lives for a weekend: Barcelona’s furniture designer Marc Morro and writer Sam Smith from London take each other’s place while photographer Claudia Zalla from Milan and Berlin’s music and technology guru Willy Iffland trade flats, friends and hobbies.
Timberland focused its Fall Winter 2014 collection on this new way of life. All the products are designed to withstand the demands of the outdoors in the city, and offer stylish solutions for any situation we can meet on our streets. Timberland’s DNA is versatility, offering casual and elegant products at the same time, and with adopting new sartorial themes. At the same time, Morro, Smith, Zalla and Iffland will have to come out of their ordinary life, trying to live in a new house and discover a new city where they certainly live new experiences, driven by a curiosity and a sense of excitement that will make them feel at ease and in their element.