We’re big fans of IKEA and even bigger fans of their advertising efforts, which are always clever and exceptionally well thought out. This one is by DDB Brussels, who came up with the concept of a wireless bungee jump in order to promote IKEA’s new Wireless Charging Collection. The ad has been controversial amongst its YouTube viewers, but we’ll leave it up to you to decide if this is clever and funny or a step too far. Watch the video below.
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