IKEA Singapore make fun of Apple iPad launch video for their new 2015 ikea catalog. The video specifically calls attention to the fact that the catalog is a physical item, and invites interested parties to “experience the power of a bookbook™.”
“The 2015 IKEA catalog comes fully charged, and the battery is eternal,” says an exec named Jörgen Eghammer, also know as Chief Design Güru. He explains that this catalog is not a digital book or an e-book, but a bookbook. “The navigation is based on tactile touch technology that you can actually feel,” he adds. Wwe think it’s a really clever Ad video, and this is why it’s becoming so viral. Have fun and share! “If you want to share a particularly inspiring item, you literally share it.”
