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The Good Guys UNICEF Campaign
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The Good Guys UNICEF Campaign

UNICEF Sweden has launched a series of new ads that features historical figures Jesus Christ, Gandhi and Mother Teresa—and one average joe.  Titled ‘The Good Guys’, the ads highlight how you don’t have to “sacrifice your life, live in poverty or starve yourself” to help children across the world.  The regular guy earned his place on the table by simply clicking a banner ad for UNICEF.

The ads show that a few simple mouse clicks is enough to make a difference.







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