Diehard James Patterson fans would probably tell you that you can’t put the famous American author’s books down, but in a recent campaign driven by Mother New York, you really can’t take too long to read the novel. The Self Destructing Book campaign has been dubbed the “most thrilling reading experience ever“, and does what it says on the tin – readers have 24 hours to read new book Private Vegas before it self destructs. There are two versions of the campaign – a free web app allowing a thousand people to try to read the book in a day, providing them with a countdown as they read, and the second (slightly pricier) option costing €294,038 and including a physical book equipped with safety team to handle it after it explodes, gold binoculars to read it with, as well as a trip to a secret location and dinner with the author. Watch the video to see how it works!
