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Moments of Warmth
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Moments of Warmth

A Bus Shelter That Uses The Human Touch To Keep Commuters Warm

To bring people closer together and provide relief from the cold, Duracell—with the help of agency Cossette Toronto—launched a campaign called ‘Moments of Warmth’.
For this campaign, they set up an interactive bus shelter that uses the human touch to generate heat.

While waiting for the bus, commuters were encouraged to complete a circuit between positive and negative symbols located on both sides of the shelter. The only way to complete the circuit was to work together by joining their hands.
Once the circuit was completed, the heaters in the shelter would activate, providing commuters with warmth.

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