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Loving Earth | Round
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Loving Earth | Round

This rebranding project by Australian studio Round was done for healthy, sustainable chocolate brand Loving Earth. The brand had earned a loyal following back when organic wasn’t so in fashion, but was struggling to maintain their market share in the modern, organic age. The agency worked on creating a quirky brand with bright colours and a fun yet luxury look. The second image shows the brand’s old packaging, prior to the makeover!


Photos: Mark Lobo for Round

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