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Pentagram has removed Mastercard’s name from its logo

Pentagram has removed Mastercard’s name from its logo, meaning the credit card company will now use only the red and yellow intersecting circles as its brand mark on cards and at physical and digital retail payment points. The distinctive overlapping circles logo will remain the same, but the all-lower case FF Mark typeface company name beneath…

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A new visual identity for Dropbox

Dropbox has rebranded to promote itself as a creative platform rather than simply a file-sharing service. The California-based file-hosting website worked with New York agency Collins to design its new visual identity, described as the biggest change to the company’s image in its 10-year history. The design is based around a simplified version of the old logo, designed…

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Loving Earth | Round

This rebranding project by Australian studio Round was done for healthy, sustainable chocolate brand Loving Earth. The brand had earned a loyal following back when organic wasn’t so in fashion, but was struggling to maintain their market share in the modern, organic age. The agency worked on creating a quirky…

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american airlines rebrand

American Airlines has unveiled a new brand identity with a new logo and plane exteriors developed with the help of advertising agency Futurebrand. The classic 1968 Massimo Vignelli logo has been replaced with a 3D ‘flight’ symbol’ that features an eagle in red, white and blue—reflecting the airline’s “passion for progress and the…