Louis Vuitton reinforces its ties with Gstaad by inaugurating a new luxury boutique store in a traditional chalet built in 1913 and located on the renowned Promenade. The new Louis Vuitton store is located at one of the most emblematic winter destination in the world, situated in the Bern Alps, region of Switzerland.
The design of this luxury store was inspired by the swiss chalets style and has the most comfortable and cozy atmosphere ever (there’s even a Louis Vuitton lounge for the lazy boyfriends or girlfriends, not to mention that it is the first Louis Vuitton exclusive boutique on earth to have a fireplace! A marble, stone and wood fireplace that creates a welcoming atmosphere.
Following this new architectural concept, the trunk-maker invites its clients on a journey of discovery, filled with new emotions and experiences in a setting surrounded by authenticity and tradition. In reference to the resort’s heritage, Louis Vuitton showcases its stylish and elegant collections in the warm ambience of a winter ski chalet. Built on a single level, the store is a special example of Alpine design, featuring unique and luxurious furniture.
Here is the video for the opening of the new Louis Vuitton boutique. The whole idea of the clip was to relate the fascinating world and spirit of this Gstaad resort store which is truly one of a kind.
Indeed, Switzerland is becoming a highly fashionable place!