Now Reading:
Interactive Poster under Marylin’s Skirt
Full Article 30 second read

Interactive Poster under Marylin’s Skirt

To promote the book, Marilyn: Intimate Exposures, agency Preuss und Preuss came up with an interactive poster that imitated the star’s most iconic pose.

Pasted on a street lamp, this poster was attached to a skirt that let passers-by lift it up if they were piqued by it. If they had a smart phone, they could scan the QR code to learn more about the book.

What do you think—was this homage effective in generating publicity for this book?




[via] Don’t forget to follow Feeldesain on Twitter Facebook  + Pinterest to get all the latest updates.

Input your search keywords and press Enter.