Now Reading:
Coca-Cola 2nd Lives
Full Article 50 second read

Coca-Cola 2nd Lives

NEW DELHI: Coca-Cola has launched a new activation campaign as part of its global sustainability programne aimed at upscaling used Coca-Cola bottles to encourage consumers to re-use and recycle plastic.
‘2nd Lives’ is a project being done with Ogilvy & Mather China and has been rolled out first in Vietnam with select Asian markets to follow.
‘2nd Lives’ includes a line of 16 innovative caps which can be screwed onto bottles after consumption, transforming them into fun and useful objects, such as a paintbrush, water squirter and pencil sharpener, among others. The bottle caps are gifted to customers upon purchase of a Coke bottle.

Coca-Cola_2nd_Lives_feeldesain_01 Coca-Cola_2nd_Lives_feeldesain_02 Coca-Cola_2nd_Lives_feeldesain_03 Coca-Cola_2nd_Lives_feeldesain_04 Coca-Cola_2nd_Lives_feeldesain_05 Coca-Cola_2nd_Lives_feeldesain_06 Coca-Cola_2nd_Lives_feeldesain_07 Coca-Cola_2nd_Lives_feeldesain_08 Coca-Cola_2nd_Lives_feeldesain_09 Coca-Cola_2nd_Lives_feeldesain_10 Coca-Cola_2nd_Lives_feeldesain_11 Coca-Cola_2nd_Lives_feeldesain_12 Coca-Cola_2nd_Lives_feeldesain_13 Coca-Cola_2nd_Lives_feeldesain_14 Coca-Cola_2nd_Lives_feeldesain_15 Coca-Cola_2nd_Lives_feeldesain_16 Coca-Cola_2nd_Lives_feeldesain_17


Don’t forget to follow Feeldesain on Twitter Facebook  + Pinterest to get all the latest updates.

Input your search keywords and press Enter.