We love this brand identity and packaging design by BOB Studio for the first Greek cold-pressed juice and detox cleanse company, Verve Juices. The branding plays with bright and natural colours, and each juice’s branding is based on the main vegetable ingredient, meaning each juice looks like it’s in a different bottle when in reality all the bottles are identical. The bottles are kept super simple, and even the nutritional information is left off the bottle itself, instead being featured on a separate ticket which is fastened to the lid. Freshness and purity are the keywords, and that’s definitely what comes across in this great packaging.
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