Kanella designed the branding and packaging for Meliartos, a contemporary Athenian bakery. Meliartos pays homage to the candidly quaint style of old Athens by creating and serving fresh bites and drinks.
Inspired by the Byzantine bread stamps, Meliartos log and packaging take a rather typographic approach. Each component of the name Meliartos is illustrated in the logo. The hexagon resembles a hive for “mdli” (Greek word for honey) and the circle brings to mind “arts” (Greek word for bread). Each unveil the elegant details influenced by tile motifs in the neoclassical homes of old Athens. The vibrant colors of Meliartos fresh products attract the attention thanks to the absence of background color. In the black and white packaging series – going against what is usually expected – the logo on the paper box can be seen after opening it up and while the customer enjoys its contents.
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