In collaboration with MPC creative, Ralph Lauren Spring ’15 Polo line for women is being presented as a “4D Holographic Show” during the New York Fashion Week.
The runway event uses a water-screen projection that towers above Manhattan’s Central Park, and fuses fad clothes, art and technology. Appearing as four-story-tall beautiful mirages, the models will wear the outfits that embrace the diverse spirit of the brand.
“I really wanted to do something big for the new polo women’s brand — something set in the city — that felt modern. we returned to central park, a place I love, and captured the spirit of polo with a truly innovative mix of fashion and technology” said Ralph Lauren.
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