New York City’s Times Square was transformed into a giant ‘Oreo’ adventure land in the latest stunt for the ongoing ‘Wonderfilled’ campaign to introduce the world to the wonders of “Oreo”. In celebration of the iconic cookie’s 100th birthday, advertising agency The Martin Agency collaborated with design and animation company Brand New School to make use of the giant billboards surrounding Times Square in an animated 90-second spot.
Pedestrians were stopped in their tracks as larger-than-life characters leapt and swum across buildings, sharing the wonder and magic of ‘Oreo’ cookies and dunking them into milk.
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