The Amado candy boutique/bakery by Hyatt has been the subject of a branding project by Mexican creative agency Anagrama, with colourful and eye-catching results. The agency took into consideration the brand’s identity and products, which bring together colours, textures, and local products, and combine Latin and European influences. They decided to try to combine the romantic spirit of poet Amado Nervo with the modernist architecture of Luis Barragán – two renowned Mexican minds, and put them together with bright colour blocks and interesting finishes, avoiding an excessively traditional feel.
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