Designing the brand identity for a Spanish ecologic gastrobar in Oslo (Norway), the studio Masquespacio was inspired by the craftsmanship and ecology that determines the brand values of Vino Veritas.
That’s why a vintage image was chosen to recuperate the traditional way of elaborating things. In first case, it can be noticed that the main logo contains a vine leaf and some grapes to highlight the core business of Vino Veritas. On the other hand the packagings created for the different products like olive oil, wine and almonds just use leafs. A classic Arabic pattern is another aspect to highlight through a reinvention from which a rhombus is extracted like an icon for the different communication tools. Further on major importance is given to ecology using recyclable paper and reusable packagings like the aged one for almonds that can easily be reused for storage in the kitchen by Vino Veritas’ customers. Last but not least ‘handmade’ is stand out through the paper, cord and scissors through packaging.
“It was important for us to highlight characteristics like the ecology and craftsmanship of Andalusia that were marked significantly by the business model of Vino Veritas. Although we wanted to represent it through an image easily acceptable for a wider public, looking for the Spanish culture and gastronomy with an ecologic and handmade character.”
