VIDDY is the world’s cutest DIY medium format & 35mm pinhole camera. It’s fun, educational and takes less than 30 minutes to make! It’s a screenprinted do-it-yourself pinhole camera kit made from tough, durable recycled card.
A pinhole camera is a simple camera that uses a single small aperture – a pinhole – instead of a lens. As light passes through this hole, an image is exposed onto the film loaded inside the camera. Exposure times are typically longer than with a normal lensed camera, due to the aperture being so much smaller. This means that pinhole cameras can typically take anywhere from a few seconds to a couple of hours to expose a photograph. Because of these long exposures the shutter is usually manually operated. It strips complex photographic concepts down to their basic foundation: Light. How much to let in, and for how long!
Each VIDDY kit will come with a basic exposure guide as part of the instructions- but we know that you’re not going to have that with you every time you are out having fun shooting with your VIDDY. The Pop-Up Pinhole app is our solution. You just need to fire it up, select your film speed and conditions, and you’ll be shown exactly how long to keep the shutter open on your VIDDY for perfectly exposed pictures.