Movie Branding – The Great Gatsby
Sydney, Australia-based Like Minded Studio collaborated with Baz Luhrman, Catherine Martin and the Bazmark team to develop the branding for The Great Gatsby movie. The team created an Art déco styled logotype that reflects the roaring 1920s and F. Scott Fitzgerald’s masterpiece. The complete customized typeface was inspired by the deco alphabet designs of K. H. Schaefer. Deva Studios was responsible to develop the final 3D titles. Final Gatsby poster layout: Concept Arts L.A.