Tag: Campaign

Travel Tag Texts

Travel Tag Texts

ogilvy & mather‘s recent ad campaign for expedia combines multiple airport IATA codes to form phrases related to travel. the campaign was created by jon morgan and mike watson of ogilvy who reviewed three-letter codes (used to identify luggage destinations) from over...

Volkswagen Up Powered By Screams

Volkswagen Up Powered By Screams

As a way for Dutch people to score tickets to the London Olympics, Volkswagen—with the help of creative agency Achtung Netherlands—created a ‘scream/sound-powered’ car. Using ‘orange-motion technology’, the special edition Volkswagen has a decibel recorder linked to its accelerator—its foot...

Fruit Figures

Fruit Figures

Advertising campaign by Scholz & Friends for the organic supermarket chain Fresh`N´Friends to attract kids and their parents to buy fresh and organic food. “The organic supermarket chain Fresh`N´Friends benefits from that situation. There is just one small problem: kids...

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