Italian creative wunderkind Davide Bedoni is an award-winning fashion film director and self-confessed internet addict based in Milan, who in his free time (that is, when he’s not making videos for clients such as Furla and Gucci) is occupied with a very peculiar hobby. He enjoys making digital mash-ups of the well-known Nike logo and European figurative painting masterpieces, which he then posts on a dedicated Tumblr called Swoosh Art. Undoubtedly one of the most recognisable commercial logos in the world, also known as The Swoosh, was originally designed in 1971 by Carolyn Davidson; in the hands of Bedoni however, the dynamic and commercial Swoosh invades 19th century painting iconography with hilarious results.
Swoosh on Narcissus (1881) by Gyula Benczúr (1844-1920).
Swoosh on Patrocle (1780) by Jacques-Louis David (1748-1825).
Swoosh on The Execution of Lady Jane Grey (1833) by Paul Delaroche (1797-1856).
photo © Davide Bedoni.
Swoosh on Rene-Charles Dassy and His Brother Jean-Baptiste-Claude Amede Dassy (1850) by Jean-Hippolyte Flandrin (1809 – 1864).
Swoosh on The hard lesson (1884) by William-Adolphe Bouguereau (1825-1905).
Swoosh on The Judgment of Paris (1870) by Anselm Feuerbach (1829-1880).
Swoosh on the Execution of Torrijos and His Companions on the Beaches of Malaga (1888) by Antonio Gisbert Pérez (1834-1901).
Swoosh on Pieta (1876) by William-Adolphe Bouguereau (1825-1905).
Swoosh on the Portrait of M. and Mme Lavoisier (1788) by Jacques-Louis David (1748-1825).
Swoosh on the Clouds over Lake Geneva by Gustave Courbet (1819-1877).
Swoosh on The Wave (1896) by William-Adolphe Bouguereau (1825-1905).
Swoosh on The Birth of Venus (1879) by William-Adolphe Bouguereau (1825-1905).
Swoosh on the Portrait of Irma Brunner (1880) by Edouard Manet (1832-1883).
Swoosh on Francesca da Rimini and Paolo Malatesta appraised by Dante and Virgil (1835) by Ary Scheffer (1795-1858)
Swoosh on Ajax and Cassandra (1886) by Joseph Solomon (1860-1927).
Swoosh on The Remorse of Orestes (1862) by William-Adolphe Bouguereau (1825-1905).
Swoosh on Le Chemin du Marché, Finistère (1878) by Emile-Auguste Hublin (1830-1891).
Swoosh on Scene of deluge (1827) by Joseph-Désiré Court (1797-1865).
Swoosh on The Flagellation of Our Lord Jesus Christ (1880) by William-Adolphe Bouguereau (1825-1905).
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